Important Info On Flyer

[Dilligf]

Hello everybody, i'm working on making a new flyer for a class that i teach. What type of information do you guys think that is important to imclude in the flyer.

[Jeff Burger]

Capital letters where appropiate.

[Dennis Monk]

Capital letters where appropiate.
Oh SMACK!!!

[Tang-Soo-Architect]

Here's an idea. You list down what you think is important and we can then comment on it.

[Jessica]

At the very basic level you should include
Name of the School
Location
Contact information
website (if available)
What you're teaching
and then a list of what you think THEY will think is important in the class that you're offering.

[DragonMind]

To add to Jessica's list: cost, intended audience and any restrictions (age, skill, etc) or requirments (gear, pre-registration, etc).

[Jared Sutton]

Sample:


Sutton Martial Arts
on 274 S. Terrapin Street

Call at any time at (545) 379-8548 or e-mail us at SuttonMartialArts@aol.com!

Now Online at www.SuttonMA.net!

Deadly Branch of the Sutton-Ryu Style of Brazilian Ninjutsu


Through training in our illustrious style, you can gain:

an understanding of the intricacies of stealth & backstabbing as well as daytime combat.
self-confidence - the confidence in your ability to run like heck if your target happens to turn towards you and your ability to write and cash checks, preferably the former.
a super-cool outfit to wear out in broad daylight.


Classes start at $270 dollars per month for the most basic training.

No age restrictions. Anyone can be a master of brazilian ninjutsu as long as you have the money, ahem...spirit to persevere.

Just joshin'!

J. Sutton

[Gordon Nore]

...Now Online at www.SuttonMA.net!...

That's a dead link, you fraud!

[coralreefer]

OMG...270 dollars for "most basic" training! Geez..i dont care how much BJJ has been proven in the ring..270 is a steep price.

In my opinion, I dont think you should put the price(no matter what the price) on the flyer. If people are interested, let them call you. I think many people will see 270 and throw your flyer on the ground. Maybe hard-core fighters might be willing to pay, but i cant see how everyday people will pay that.

Dont tell the price, try to get them into your school, talk up your location (whats it convienent to) give them a tour of your school, show them your equipment, clean bathroom and changing rooms, nice mats, school vehicle let them meet your excellent instructors, show them some reason that they can see with their eyes right away that will make them want to train there, Invite them to bring their kids, they are alot easier to sell to that adults, and will nag mom and day forever until they sign them up. Show them some video of what BJJ really is (many who dont watch UFC or Pride may not even know.. dont show anything bloody) After you've done all that, you can try dropping that bombshell price on them!!

Todd

[DragonMind]

OMG...270 dollars for "most basic" training! Geez..i dont care how much BJJ has been proven in the ring..270 is a steep price.
It was a joke.


In my opinion, I dont think you should put the price(no matter what the price) on the flyer. If people are interested, let them call you. I think many people will see 270 and throw your flyer on the ground. Maybe hard-core fighters might be willing to pay, but i cant see how everyday people will pay that.

Dont tell the price, try to get them into your school, talk up your location (whats it convienent to) give them a tour of your school, show them your equipment, clean bathroom and changing rooms, nice mats, school vehicle let them meet your excellent instructors, show them some reason that they can see with their eyes right away that will make them want to train there, Invite them to bring their kids, they are alot easier to sell to that adults, and will nag mom and day forever until they sign them up. Show them some video of what BJJ really is (many who dont watch UFC or Pride may not even know.. dont show anything bloody) After you've done all that, you can try dropping that bombshell price on them!!

Todd
I hope you're kidding. That's awful advice straight out of The McDojo's Handbook.

[starkjudo]

Sutton Martial Arts
on 274 S. Terrapin Street

Call at any time at (545) 379-8548 or e-mail us at SuttonMartialArts@aol.com!

Now Online at www.SuttonMA.net!

Deadly Branch of the Sutton-Ryu Style of Brazilian Ninjutsu




Hey, everybody! Who's up for a dojo raid? :laugh: :D

[Jared Sutton]

OMG...270 dollars for "most basic" training! Geez..i dont care how much BJJ has been proven in the ring..270 is a steep price.

In my opinion, I dont think you should put the price(no matter what the price) on the flyer. If people are interested, let them call you. I think many people will see 270 and throw your flyer on the ground. Maybe hard-core fighters might be willing to pay, but i cant see how everyday people will pay that.

Dont tell the price, try to get them into your school, talk up your location (whats it convienent to) give them a tour of your school, show them your equipment, clean bathroom and changing rooms, nice mats, school vehicle let them meet your excellent instructors, show them some reason that they can see with their eyes right away that will make them want to train there, Invite them to bring their kids, they are alot easier to sell to that adults, and will nag mom and day forever until they sign them up. Show them some video of what BJJ really is (many who dont watch UFC or Pride may not even know.. dont show anything bloody) After you've done all that, you can try dropping that bombshell price on them!!

Todd
I'm afraid it was a joke, but I don't believe you can put a price tag on good training in an imaginary style. :D And it's Sutton-Ryu Brazilian Ninjutsu!


Hey, everybody! Who's up for a dojo raid? :laugh: :D
Bring it. We train only the best trolls here at SMA.:cool:

[Cliff Hargrave]

As Soke of Brazilian Ninjutsu USA Inc., I must state that Jared's teaching license has been revoked until such time his check clears the bank.

[coralreefer]

It was a joke.


I hope you're kidding. That's awful advice straight out of The McDojo's Handbook.



Any martial artist who has a dojang has to run it like a business. Whether you are a just a guy selling belts(McDojang) you are are a truly dedicated teacher who expects students to learn the right way and perform, you still have to pay bills, rent, and all other business expenses. It is possible to be a good instructor and have good marketing sense at the same time. Either way..doesn't matter if you are the baddest, most hardcore master in the world, if you own a dojang, you need students/customers, unless you teach in an open feild or backyard somewhere, or have invested none of your own money. I suppose in a perfect world, we could all study unlimited arts free of charge, unfortunatly, and owners of schools have to worry about paying for insurance, equipment and the such. I'd like to have a school where i could just sit back, and people would just walk in the door and begin training right away without asking questions, but with so much competition out there, if you love martial arts and want to keep your doors open, I feel you have to do something extra to keep your business alive. If your market is a small town, with only one or 2 arts available, or you have some name that carries weight(like the Gracies opening a BJJ school) then maybe you can just sit back and accept students without showing them anything, just take them into your office and discuss payment arrangements, otherwise you have to work to compete against all the other schools out there. And most people out there studying martial arts, (at least form my city of Raleigh), are just normal everyday people. They are not training to be hardcore fighters, and they are not training for tournaments or the olympics. Many of them wouldnt care if they studied Karate, Judo, or BJJ, so long as it is a comfortable environment, and they are happy with what they are getting for their money.
I'd like to ask some of our wonderful moderators and other school owners just how they handle prospective students?

I dont think giving someone a tour of your school, and giving them more information about what you are teaching is the sign of a McDojang. Maybe the part about the kids is a little much though...but after all, the whole post was a joke!!

[David Craik]

Unless your prices are extremely low, I wouldn't put the cost on the flyer either. The purpose of the flyer should be only to sell prospective students on the idea of stopping by and seeing what it's all about, and the cost might turn some of them off before they even meet the instructor, see what they would be getting or where they would be training.

Although Jared's was a joke, it was actually very good. I think which points I emphasize would depend on what was being taught.

[DragonMind]

Unless your prices are extremely low, I wouldn't put the cost on the flyer either. The purpose of the flyer should be only to sell prospective students on the idea of stopping by and seeing what it's all about, and the cost might turn some of them off before they even meet the instructor, see what they would be getting or where they would be training.

Although Jared's was a joke, it was actually very good. I think which points I emphasize would depend on what was being taught.
Marketing studies however, have shown that not disclosing the price leads to lower enrollment. Lots of anecdotal reasons can be given but the data doesn't lie. I've actually run this experiment in my previous job as Training Director and confirmed that hiding the price is a bad idea marketing-wise.

[Cameron]

Dont tell the price, try to get them into your school, talk up your location (whats it convienent to) give them a tour of your school, show them your equipment, clean bathroom and changing rooms, nice mats, school vehicle let them meet your excellent instructors, show them some reason that they can see with their eyes right away that will make them want to train there, Invite them to bring their kids, they are alot easier to sell to that adults, and will nag mom and day forever until they sign them up. Show them some video of what BJJ really is (many who dont watch UFC or Pride may not even know.. dont show anything bloody) After you've done all that, you can try dropping that bombshell price on them!!

Todd


School vehicle?

Erm...

[coralreefer]

Yes, a school vehichle. My judo club has a van, that we use to drive back and forth to tournaments, to hawl mats to and from demonstrations, and to carry students back and forth from different school events such as weekend training sessions, etc.

Perhaps that means my judo club is a Mcdojo, because it has a school vehicle.

Todd

[Cameron]

I never said that...
Just in my experience, the Mcdojo type places around here have the school vans to transport the 8 million children from school to the Little Ninja programs. The vans I am thinking of have giant flashy paintjobs with the school's banner on them.

[TicTac]

I agree about posting the price. I would lose interest if that piece of bare minimum info wasn't included.

[David Craik]

Guess that's why I ain't a salesman. I always figure out if a product or service would interest me in the first place, determine it's quality (by visiting the dojo and meeting the instructors in this case), then decide whether it's too expensive or not.